“Hello Mr. Adams, my name is Jack and I am with ABC Box Company and I’d like to introduce you to my company which can provide you with top quality boxes, on time delivery, competitive pricing and superior customer service. When would be a convenient time for us to meet?”
In my sales career, I’ve sold boxes, corrugated displays, plastic displays, hooks, merchandising aids, printing, point-of-sale materials, tape, packaging materials, fulfillment needs and the list goes on. I’ve sold to or made presentations to top Fortune 500 companies. Purchasing agents or buyers don’t care about. you..they only care about themselves and their needs, and this is quite understandable. But the time they lose in dragging sales people along, is astounding. A simple no or “I’m really not interested in moving my business” would have saved immeasurable time for both of us! Instead they are on a revolving list of “Hello Mr. Adams, its Jack again…” Its tiring and deflating all at the same time. After 15-20 years of this.. you think to yourself.. it would be so nice to sell Ice-cream on the beach.. only chocolate and vanilla, but REALLY good Chocolate and Vanilla! The best part is that we have a captured audience.. who would say no to ice-cream on a hot day and lets not give them many decisions to make..chocolate or vanilla, pick one!
Well, I’ve been thinking about this throughout my sales career as I’m getting beaten up on price, production issues, late deliveries and it goes on. A real rat race. Relying on others with your business is paramount to doing business and unless your team is on the same page as you, it is worrisome to say the least.
So after all these years, I found the outlet that I needed to sell Ice-cream on the beach. Its on Junkanoo Beach in Nassau, The Bahamas! I met a friend, Barry who has a hut on the beach selling cold beers, frozen drinks, cigars, sand chairs, etc. I met him when buying a cigar at his stand. This along with 3 beers and 3 shots of Tequila for $10 made us life-long friends!

Well anyway getting back to my life lesson… I told Barry about my “dream” to simplify my life and sell ice-cream on the beach..only 2 flavors… and now I have the outlet and can use his hut as my “store”. Do you have any idea what he told me? He says, “Jack, I tried to sell Ice-Cream, but each time I bought ice-cream and stuck it in the freezer, the power would go out and I would lose my inventory!” That was a moment I will never forget. It tells you that no matter how easy something may look or finding an easier way out is never going to work. There are always going to be issues standing in the way. You have to do the work in order for you to get where you want to go. There is no silver bullet. It takes some people a few years to figure this out or for some like me, it took a lot longer. but let get one thing straight, not matter what I was selling, I put in 150% of my time and effort.
So I abandoned the idea of selling ice-cream on the beach. I’ve moved on to thinking about owning a bed and breakfast on the beach in the Bahamas for my retirement.. a guys gotta dream right?





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